Part science, part social.

I've developed firsthand experience working with micro/macro-influencers, and observing their impact from consumable to SaaS. In each case I've learned how to find and better leverage their incredible power. 

• Brand & Consumer Intelligence

Utilizing social listening assets such as Crimson Hexagon I identify optimal content and messaging. The result drives more meaningful conversations with deeper engagement and stronger awareness.

• Brand Integration & Project Management

I hold myself and clients accountable through effectively managing timelines, budgets, and deliverables.

• Influencer Identification & Content Optimization

Create custom, local and strategic influencer campaigns that include only best in class influencers and deployment of authentic user generated content.

• Measure & Evaluation

Specific KPIs are outlined and measured at every stage of the campaign. All deliverables are discussed at the completion of every campaign where we share the data, results and success metrics.